Lead Designer, new line of components, boxes and supporting collateral
On this project, I had the chance to work directly with the Art Director, Vice President of Creative and CMO of Bare Escentuals to rebrand and redesign all components, boxes and supporting collateral for bareMinerals Skincare. I created a brand book, strict style guidelines for the supporting teams, and drove the consistency of the skincare line throughout the entire company. I then advised on how to apply the new look and feel internationally, taking into consideration global packaging guidelines.